Valspar Paint Launches the Valspar Love Your Colour Guarantee

Wed May 09 12:00:00 EDT 2012

TORONTO – Colour has the power to lift moods, brighten spirits and transform a room, making it imperative that customers be completely satisfied with their colour selection. With the introduction of the new Valspar Love Your Colour Guarantee at Lowe’s stores, Valspar Paint helps people connect to the power in colour and select the colour that is right for them.

From now until October 8, 2012, Valspar is offering a complimentary replacement colour to anyone who does not absolutely love their first colour choice. The Love Your Colour Guarantee applies to purchases of Valspar® Signature Colours® Interior Paint and Ultra Premium® Interior Paint at Lowe’s, and will be issued through a rebate for up to two 3.78 L containers of a replacement Valspar paint colour.

“Choosing the right paint colour can be an emotional journey for many people, and Valspar is continuing to offer new ways to make that experience easier,” said Paula Shikany, director of marketing, Valspar. “With the Love Your Colour Guarantee, we hope to take some of the apprehension out of the colour selection process and give consumers the peace of mind they need to find a colour they will love.”

To introduce the Love Your Colour Guarantee program, Valspar will launch a multi-platform, integrated marketing campaign. New television spots will premiere on April 23 and will be supported by advertisements featured in national print home and lifestyle publications. Digital and banner advertisements, as well as signage in Lowe’s stores nationwide, will help spread the word about the Love Your Colour Guarantee.

Valspar and Lowe’s are committed to helping everyone find the right colour to transform any space and offers unique and innovative tools to help with every step of the colour selection journey. These tools include the Virtual Painter on www.ValsparAtLowes.ca that allows consumers to upload photos and virtually paint them with Valspar colours.

For additional details, eligibility requirements and information on how to obtain a rebate through the Love Your Colour Guarantee, please visit www.loveyourcolour.ca, or your local Lowe’s store. For more information about Valspar Paint, please visit www.ValsparAtLowes.ca, or Valspar Paint on Facebook, www.Facebook.com/ValsparPaint. Valspar is available at Lowe’s stores nationwide.

About The Valspar Corporation

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

About Lowe's

Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world, serving approximately 15 million customers a week in its more than 1,700 stores in the United States, Canada and Mexico.

Lowe’s Companies Canada, ULC first opened Canadian stores in December 2007 and now operates 31 stores in Ontario, Alberta, Saskatchewan and British Columbia with more than 4,500 employees company-wide. In 2005, Lowe’s announced plans to open its first stores in the Greater Toronto Area, with as many as 100 stores across Canada over time.

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Jourdann Lubliner s-wpress@webershandwick.com

 
 
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